What’s is meant by the term eCommerce? If you’re considering moving your business to a position where you will sell print online, then you’re already on the road to joining the world of e-Commerce. Fundamentally the term ‘e-Commerce’ is associated with the purchase and sale of products or services through the internet. The early adopters
A responsive website is able to adapt to the screen size it’s being viewed on, ensuring it looks great and is easy to navigate around regardless of the device the visitor is using. It creates a better user experience and Google recommend it… Still not convinced? Mobile web browsing explosion From as early as 2014
So as a print business you’ve decided to sell print online using a web to print system. This will allow you to introduce an eCommerce platform to your website, boost your online visibility and allow potential customers to find you and order print products online. It’s a big step, you’ll need to invest time and money
Let’s start right at the beginning, with the decision that you’ve recognised all the benefits, both for you and for your clients, and you’ve decided to implement a web to print solution. Great news – you’ve taken the first step on a journey towards increased brand awareness, a higher profile, more customers, more orders, higher
Search Engine Optimisation. SEO. The Holy Grail. How to get found on the internet. As we’ve said before, you can have the best web site in the world … but if no-one ever finds it … So what actually is it? We’ll start by asking you some questions: Have you ever tried to find your
For the technology to flourish and be a genuine “win-win”, it must work for the client and for the printer. It’s no use in the long run if one side of the equation benefits and the other side doesn’t, so let’s look at each in turn and see if we have the “win-win” that we’re
We’ve talked a lot about how the web to print solution should function for the user, and we’ve touched on some aspects of how the web site should be designed. What we’ve not covered until now is how to manage the content of the website, how to update products and prices, how to review orders,
We’ll now introduce three new terms which we hope will further shed light on the whole web to print world, namely B2Client, microsite, and Storefront. B2Client We’re already familiar with B2B and B2C, and perhaps to a lesser extent C2C (Consumer to Consumer, e.g. EBAY). When thinking about selling print to specific clients with their
Building on our article on eCommerce, let’s highlight the fundamentals of an effective web to print eCommerce platform. It will provide each client with a private branded area, based on a secure login, where they will gain access to previously agreed products and prices. Unless they have administrative access, they will only be able to
This is an interesting topic, largely because it’s assumed that everyone knows what eCommerce is, and that there isn’t much to say about it. Right? Wrong! Getting your print eCommerce working correctly is pivotal to effective customer segmentation and maximising order quantities and values. Let’s see how. What’s eCommerce? We’ll start with the simplest possible