The landscape of digital marketing is continuously evolving and it can be a challenge to stay abreast of the latest trends and influences. Adapting to digital trends can seem daunting for businesses in the print industry that have been traditionally reliant on physical media. For many businesses, an accessible way of building a brand online is with the use of Social Media.

In April this year, the total amount of Facebook users in the UK stood at roughly 56 million. It’s no wonder then that Facebook advertising proves its worth for businesses wanting to effectively reach a target audience. Facebook offers unparalleled access to a diverse and engaged audience.

Over the last decade, content marketing has become a critical strategy for businesses looking to build their brand, engage with their online audience, and drive growth. Other forms of digital advertising can often interrupt the consumer experience; however, content marketing comes from a different angle and focuses on creating valuable, relevant, and consistent content to attract and retain a clearly defined audience.

Since the arrival of the most well-known online social platforms back in the noughties, online marketers have been harnessing the power of these networks. Social media wasn’t a new concept at this point however, previous incarnations had mostly been limited to closed networks between computers within Institutions. In the late 90s, platforms that we now recognise as social media began to appear, and by 2006, Facebook had over 50 million users, with its Ads function launching in the same year, off the back of its success.

On the surface, “What is digital marketing?” is a seemingly simple question, that could be answered in a seemingly simple way. However, a simple, short answer would likely be insufficient and not help someone understand it as both a concept and a function.