The landscape of digital marketing is continuously evolving and it can be a challenge to stay abreast of the latest trends and influences. Adapting to digital trends can seem daunting for businesses in the print industry that have been traditionally reliant on physical media. For many businesses, an accessible way of building a brand online is with the use of Social Media.
In April this year, the total amount of Facebook users in the UK stood at roughly 56 million. It’s no wonder then that Facebook advertising proves its worth for businesses wanting to effectively reach a target audience. Facebook offers unparalleled access to a diverse and engaged audience.
Over the last decade, content marketing has become a critical strategy for businesses looking to build their brand, engage with their online audience, and drive growth. Other forms of digital advertising can often interrupt the consumer experience; however, content marketing comes from a different angle and focuses on creating valuable, relevant, and consistent content to attract and retain a clearly defined audience.
Since the arrival of the most well-known online social platforms back in the noughties, online marketers have been harnessing the power of these networks. Social media wasn’t a new concept at this point however, previous incarnations had mostly been limited to closed networks between computers within Institutions. In the late 90s, platforms that we now recognise as social media began to appear, and by 2006, Facebook had over 50 million users, with its Ads function launching in the same year, off the back of its success.
Creating online visibility as a business belongs in the constantly shifting landscape of SEO. Mastering the art of Search Engine Optimisation (SEO) remains essential for businesses and content creators alike. Now that we are well into 2024, we are able to see certain trends developing further and the digital sphere continue to undergo rapid transformations.
On the surface, “What is digital marketing?” is a seemingly simple question, that could be answered in a seemingly simple way. However, a simple, short answer would likely be insufficient and not help someone understand it as both a concept and a function.
We are in the middle of an era which is dominated by digital technologies. The evolution of almost every industry is being affected by digital advancements and the print industry is one of them. Contrary to what many people think, given the increase in online marketing and activity, print is still the 5th largest manufacturing industry in the UK today.
Staying ahead of the curve is vital for businesses seeking to thrive in the digital world we find ourselves in. As we venture further into 2024, multiple innovative trends are reshaping the landscape, presenting challenges and opportunities for industry players.
We’re halfway through February and we’ve been talking about what is and will continue influencing marketing strategies in 2024. Looking at trends so far, we know things are being significantly influenced by a meeting of technological advancements, shifting consumer behaviours, and global socio-economic trends. We can identify that several key factors will shape the direction and focus of marketing strategies for businesses across industries.
We’ll be the first to tell you that the landscape of entrepreneurship can be rocky. From honing your offering to establishing who your target audience is, there are many challenges to face. As a print business, one of the most critical yet often underestimated elements of building a brand is choosing the right name.