Hints and tips of running a successful print business from industry experts.
Whilst the primary function of a print eCommerce website is to allow you to sell print products online to your customers, offering a web to print website must also fulfil other functions to make it a useful part of your business strategy. Content that helps your customers A good print eCommerce site will inform customers,
When you are considering purchasing new web to print shop software to take advantage of the growing trend in print ecommerce, it’s important to consider the wider implications of building your brand online. What’s In A Brand? Think of all the famous brands that are household names. From Coca-Cola to Nike, Cadbury’s to Samsung, these
Gertrude Stein wrote in her poem Sacred Emily “Rose is a rose is a rose is a rose”, a comment on how a name does not define an existence. However, the name of your business to clients and prospective clients is very important indeed. If you are starting your own business or considering a business
We all know that printers provide marketing materials such as flyers and banners for their customers, but what about marketing for printers themselves? Often in the rush to get the job done marketing can be the furthest thing from a printer’s mind when they are considering the day to day business but marketing your business
A good MIS system should make all stages of sales and production easier to manage. Complete workflow automation allows you to keep track of costs, profits, response times and reduce administration. By investing in an MIS the whole process from gathering initial customer enquiries, through production management and invoicing should be seamless and allow you
In 2019 we live in a world where if a business do not have a strong digital presence then it’s undoubtedly missing out to rivals who do. Now more then ever businesses are leveraging the power of social media and email marketing, as well as building strong search engine visibility, and they do this for
Firstly, what is a responsive website design and what does mobile friendly mean? A responsive web design is essentially a layout that renders the content in a way where it is easily readable on mobile devices, such as smart phones and tablets along with desk tops. The image below best demonstrates this The Advantages of
When we discussed storefronts in our last article, we mentioned that one of their key advantages is “brand protection” i.e. the on-line templates in the Web to print solution will be pre-agreed and impossible to modify without the correct authority. Thus logos, fonts, colours etc. – all very carefully designed by the marketing departments –
There is strong evidence that a blog is one of the best attraction strategies for your print business. In fact, according to Hubspot – 57% of businesses have acquired a customer through their blog. If you require help with your blogging – remember that blog content generation is just one of the many online marketing
The major search engines Google and Bing are excellent sources of visitors to your website. Google in particular is able to provide enough visitors, enquiries and sales to sustain most print businesses and make their website a worthwhile investment so it is essential that you pay attention to SEO. SEO or search engine optimisation is