We’ve talked a lot about how the web to print solution should function for the user, and we’ve touched on some aspects of how the web site should be designed. What we’ve not covered until now is how to manage the content of the website, how to update products and prices, how to review orders,
We’ll now introduce three new terms which we hope will further shed light on the whole web to print world, namely B2Client, microsite, and Storefront. B2Client We’re already familiar with B2B and B2C, and perhaps to a lesser extent C2C (Consumer to Consumer, e.g. EBAY). When thinking about selling print to specific clients with their
Building on our article on eCommerce, let’s highlight the fundamentals of an effective web to print eCommerce platform. It will provide each client with a private branded area, based on a secure login, where they will gain access to previously agreed products and prices. Unless they have administrative access, they will only be able to
This is an interesting topic, largely because it’s assumed that everyone knows what eCommerce is, and that there isn’t much to say about it. Right? Wrong! Getting your print eCommerce working correctly is pivotal to effective customer segmentation and maximising order quantities and values. Let’s see how. What’s eCommerce? We’ll start with the simplest possible
Let’s start with a few home truths: it doesn’t matter how brilliant your web site is if no-one ever finds it it doesn’t matter how quickly they find it if they take one quick look and then move on it doesn’t matter how long they stay on your site if they don’t do anything positive
“We all do small print jobs in order to keep the client for the big jobs …” Does that ring true? In our experience it’s a fundamental reality of the print business – whether online or offline. There’s a lot more than initially meets the eye in that statement. From the printer’s perspective, there’s the
We’re familiar with B2C and B2B, and we’ve agreed that while they serve a purpose they don’t comprehensively describe the various ways in which print is sold on-line. But before we introduce new terms that will move us in the right direction, let’s take a step back and think about what’s actually going on when
When choosing the most appropriate web to print software, UK printers may be surprised to learn how helpful the OPS ordering interfaces can be to their customers. As a simple example, look at Flexpress’s high-resolution printed PVC banners for outdoor use. If the customer is not sure what size they can afford to choose, they
You may have already heard about web to print software in the UK – but do you know how it can benefit your print operation? One particular benefit for businesses is that web to print software can help with print material design by providing useful templates. This facilitates a more efficient business, increases quality and
Ecommerce is big business. Figures from Invesp claim that ecommerce sales are growing by 10% each year in the US alone, and 19% worldwide, proving that consumers are not looking to turn away from online shopping anytime soon. As a print business, there are many benefits to be gained through creating an online web store