Read through the latest digital marketing innovations and best practice. Ensure your printing website builds a strong search presence, attracts visitors and generates enquiries.
We are in the middle of an era which is dominated by digital technologies. The evolution of almost every industry is being affected by digital advancements and the print industry is one of them. Contrary to what many people think, given the increase in online marketing and activity, print is still the 5th largest manufacturing industry in the UK today.
We’re halfway through February and we’ve been talking about what is and will continue influencing marketing strategies in 2024. Looking at trends so far, we know things are being significantly influenced by a meeting of technological advancements, shifting consumer behaviours, and global socio-economic trends. We can identify that several key factors will shape the direction and focus of marketing strategies for businesses across industries.
You might have heard the term, content marketing, banded around a lot over the past couple of years. You might also be wondering how it might be relevant to your own business and whether you could be doing better. Under the umbrella of digital marketing, content has emerged as the cornerstone of successful online strategies.
Within the realm of digital marketing, Search Engine Optimisation (SEO) stands as a pivotal force in driving online visibility and success. As with previous years, the SEO landscape has continued to transform throughout 2023, presenting new challenges and opportunities for businesses seeking to thrive in the digital world.
The challenges that print businesses face in marketing their products and services effectively are unique to the print industry. Marketing for printers is evolving all the time, in much the same way it is for other industries. However, selecting the right methods for your business are unique to your location, offering and goals. Print products
We’ve all had good and bad experiences when it comes to making purchases or visiting a place of commerce. Most people would agree that even when they’ve had a bad experience, it can still be turned around with good customer service and the right remedial action. Any small to medium business should embrace reviews as
Whilst the primary function of a print eCommerce website is to allow you to sell print products online to your customers, offering a web to print website must also fulfil other functions to make it a useful part of your business strategy. Content that helps your customers A good print eCommerce site will inform customers,
When you are considering purchasing new web to print shop software to take advantage of the growing trend in print ecommerce, it’s important to consider the wider implications of building your brand online. What’s In A Brand? Think of all the famous brands that are household names. From Coca-Cola to Nike, Cadbury’s to Samsung, these
Gertrude Stein wrote in her poem Sacred Emily “Rose is a rose is a rose is a rose”, a comment on how a name does not define an existence. However, the name of your business to clients and prospective clients is very important indeed. If you are starting your own business or considering a business
We all know that printers provide marketing materials such as flyers and banners for their customers, but what about marketing for printers themselves? Often in the rush to get the job done marketing can be the furthest thing from a printer’s mind when they are considering the day to day business but marketing your business