Your website should be an evolving entity. Every update you make should be made with your visitors and customers in mind, as well as search engines. A static website which is left un-managed will never offer anything new, which won’t engage your visitors or get you regularly noticed. Your potential customers and search engines a
Planning and executing a well thought out content strategy can position your business as a skilled and trusted leader in your industry – be it on a local or national level. Content marketing enables you to regularly demonstrate your knowledge and build trust with potential customers. As a print business you’re probably already ultilising a
As you browse the internet it’s incredible to think about just how many different types of content you come across. All content displayed on a website is designed to build brands, engage readers into hanging around or taking a pre-determined action like placing a sales enquiry. The print and design market place offers a host
So you’ve built a great list of opted in email subscribers as part of a successful digital marketing strategy. This gives you permission to send highly targeted marketing emails to them, but with billions of emails sent every day it’s vital your message stands out and ultimately gets read by recipients. Include nurturing emails as
In today’s challenging print market, digitisation can revolutionise your print business model and allow you to deliver cost-effective web to print eCommerce – streamlining your business operation, introducing automation and allowing you to maintain healthy margins whilst enhancing customer service. So what are the features of web to print eCommerce, and how do they act
At Flex4 OPS one our goals is to make the digital world easier to navigate for printers. Our online print solution enables print companies to take their business online through industry leading web development strategies coupled with proven digital marketing techniques. We aim to provide advice, guidance and digital marketing best practice in a way
Is your website ready for the latest Google security update? As part of a Google initiative to help users browse the web safely, the latest update to the Google Chrome browser will begin marking many websites ‘not secure’. By the end of October a website that contains any kind of text input – such as
Search engine optimisation or ‘SEO’ for short is the name given to the practice of optimising a website in order to improve its search engine rankings. This in turn is designed to increase visitor numbers and ultimately lead to more online sales or customer enquiries. As with all modern technology, SEO is evolving all the
What’s is meant by the term eCommerce? If you’re considering moving your business to a position where you will sell print online, then you’re already on the road to joining the world of e-Commerce. Fundamentally the term ‘e-Commerce’ is associated with the purchase and sale of products or services through the internet. The early adopters
A responsive website is able to adapt to the screen size it’s being viewed on, ensuring it looks great and is easy to navigate around regardless of the device the visitor is using. It creates a better user experience and Google recommend it… Still not convinced? Mobile web browsing explosion From as early as 2014