You may well ask yourself, what is the importance of software integration when it comes to web to print systems?
Web to print shop software that offers seamless software integrations will often take a lot of hassle out of your day to day work, whilst providing a host of both long and short term benefits for your print business.
So, what are the many benefits of choosing a web to print system that offers integrations with your existing software?
Integration creates efficiency.
An order taken directly on your web to print shop software can be sent directly to your print MIS or accounting software, putting it exactly where you need the information without you having to lift a finger.
Integration saves you time.
It is easy for printers to reduce their administrative overheads by minimising the need for the double keying of data into multiple platforms.
Integration improves your accuracy.
As data is sent automatically between systems there are fewer opportunities for human error whilst double keying. Not only improving reputation but also minimising the time needed to rectify any issues.
Integration provides a better customer experience.
Integrations can provide real time updates to your customers whilst they are on your web to print shop software, or by email as stages of the order process such as automated shipping emails.
This provides your customers with a better experience from start to finish and minimises customer service enquiries, improving the likelihood of conversion and saving you time and money.
Trade Printers Integrations
Integrations with trade printers’ sites are perfect for printers that either outsource completely, or provide a mixture of products produced in house or outsourced to other printers.
Orders can be automated to be sent straight through to the trade printer selected and status updates can also be integrated meaning that email notifications to customers can be automated.
All ecommerce sites require a payment gateway integration in order to be able to take payment online.
Having a choice of trusted names with whom to set up your payment integration will allow you to make a choice as to which payment provider has the most suitable set up for you and will also improve customer trust in your site.
When people consider software integrations with their web to print system, accounting software is often a popular choice.
Integrating your system to send information for invoicing and tax purposes through to your chosen accountancy software saves printers a lot of time and effort.
For those that print in house, having a reliable well known courier on your ecommerce site will improve customer trust.
Being able to integrate your courier’s software with your web to print system will allow a smooth transition from order to despatch for you and your customers.
Print Management Information System Integrations
If you print in house you may well have an existing Management Information System that you wish to integrate with your web to print system.
Integrating your MIS with your web to print will save you time and helps you to manage your print queue and customer order records.
It’s great to integrate your web to print shop software with your email marketing as you can easily populate your audience lists with data you have collected from clients in order to target your marketing effectively for future campaigns.
Why Choose Flex4?
Flex4 have over 10 years’ experience in designing, developing and supporting web to print systems, solutions and services for print businesses in both the UK and overseas.
We have an experienced eCommerce team with skills and experience in business development, marketing, project management, software development, website management, printer ecommerce, seo for printers, and online marketing for printers.
Our raison d’être is to help your business to grow by increasing your print revenues and reducing your administration costs. The result is a better ordering experience for your customers and a better margin and more efficient process for you.