Templating is an integral part of any comprehensive web to print system, allowing you to set necessary boundaries whilst still allowing your clients the flexibility and creativity they need to produce the product they want.
Allowing for design personalisation and product customisation as part of your ecommerce print shop gives your customer choice and improves user experience.
For example, if your customer is looking to purchase a set of wedding stationery, providing only one design and one colour scheme to choose from will limit the number of customers who will be looking to purchase your product to match their wedding design. By increasing the number of choices by offering several different styles, you are likely to encourage more purchases as brides will be able to more easily match your designs with their needs.
Customisation through templates is immensely important for certain products, such as business cards. Your customer will wish to create a business card that emulates their business, as with the example of the brides above design is very important.
Another significant feature is the ability to change details easily online. For a client to go in and change contact names, addresses, job titles, and contact details, without having to contact you during office hours, is ideal during the increasing move towards a digitalised world.
Offering templates as part of your online web to print system is the ideal way to ensure that customers and clients don’t place orders that are unfulfillable. By providing a templates, with dimensions, text sizes, image placement, and more, you can ensure that the product that is created digitally is suitable to print.
Templating with Private Branded Storefronts
If you are using a web to print system as a client portal, you can set additional boundaries for remote ordering, such as approval workflow and budgeting to ensure that an internal department doesn’t over order or overspend, minimising your administrative burden and meaning you have a centralised record to consult and analyse.
You can also set templates relevant to regional offices or departments, for example a certain area may only use certain logos or contact information. These can also be set centrally so that information cannot accidentally be amended or ordered incorrectly.
Why Choose Flex4?
Flex4 have over 10 years’ experience in designing, developing and supporting web to print systems, solutions and services for print businesses in both the UK and overseas.
We have an experienced eCommerce team with skills and experience in business development, marketing, project management, software development, website management, printer ecommerce, seo for printers, and online marketing for printers.
Our raison d’être is to help your business to grow by increasing your print revenues and reducing your administration costs. The result is a better ordering experience for your customers and a better margin and more efficient process for you.