At Flex4 OPS one our goals is to make the digital world easier to navigate for printers. Our online print solution enables print companies to take their business online through industry leading web development strategies coupled with proven digital marketing techniques. We aim to provide advice, guidance and digital marketing best practice in a way
Is your website ready for the latest Google security update? As part of a Google initiative to help users browse the web safely, the latest update to the Google Chrome browser will begin marking many websites ‘not secure’. By the end of October a website that contains any kind of text input – such as
Search engine optimisation or ‘SEO’ for short is the name given to the practice of optimising a website in order to improve its search engine rankings. This in turn is designed to increase visitor numbers and ultimately lead to more online sales or customer enquiries. As with all modern technology, SEO is evolving all the
What’s is meant by the term eCommerce? If you’re considering moving your business to a position where you will sell print online, then you’re already on the road to joining the world of e-Commerce. Fundamentally the term ‘e-Commerce’ is associated with the purchase and sale of products or services through the internet. The early adopters
A responsive website is able to adapt to the screen size it’s being viewed on, ensuring it looks great and is easy to navigate around regardless of the device the visitor is using. It creates a better user experience and Google recommend it… Still not convinced? Mobile web browsing explosion From as early as 2014
So as a print business you’ve decided to sell print online using a web to print system. This will allow you to introduce an eCommerce platform to your website, boost your online visibility and allow potential customers to find you and order print products online. It’s a big step, you’ll need to invest time and money
Let’s start right at the beginning, with the decision that you’ve recognised all the benefits, both for you and for your clients, and you’ve decided to implement a web to print solution. Great news – you’ve taken the first step on a journey towards increased brand awareness, a higher profile, more customers, more orders, higher
Search Engine Optimisation. SEO. The Holy Grail. How to get found on the internet. As we’ve said before, you can have the best web site in the world … but if no-one ever finds it … So what actually is it? We’ll start by asking you some questions: Have you ever tried to find your
For the technology to flourish and be a genuine “win-win”, it must work for the client and for the printer. It’s no use in the long run if one side of the equation benefits and the other side doesn’t, so let’s look at each in turn and see if we have the “win-win” that we’re
We’ve talked a lot about how the web to print solution should function for the user, and we’ve touched on some aspects of how the web site should be designed. What we’ve not covered until now is how to manage the content of the website, how to update products and prices, how to review orders,