The challenges that print businesses face in marketing their products and services effectively are unique to the print industry. Marketing for printers is evolving all the time, in much the same way it is for other industries. However, selecting the right methods for your business are unique to your location, offering and goals. Print products hold significant value and can be a powerful tool for businesses looking to make a big impact. We’ve put together seven of the best and most creative marketing ideas specifically tailored for print businesses. These ideas could help you reach your target audience, showcase your printing capabilities, and boost customer engagement. Let’s dive in!
1. Showcase Your Work Through Print Samples
One of the best ways to market your print business is by showcasing your work. Create a portfolio of your best print projects, including brochures, business cards, flyers, and banners. Ways to show these samples could be a display in your store, at trade shows, or even through direct mail campaigns. By allowing potential customers to see, touch, and feel the quality of your print products first-hand, you’ll make a lasting impression and build trust in your brand. You could also include testimonials from existing clients alongside the samples of your work. Backing up your work with testimonials gives potential customers reassurance that they’re buying into a respectable and trustworthy company.
2. SEO for Printing Companies
We could talk about the importance of SEO for days. More specifically, SEO for printing companies is as unique as the industry itself. So investing in digital marketing for your print business is absolutely key if you want your website to be a success. Printer websites need the same care and attention as any other business and a strong online presence is an essential component in today’s market. Keyword research is the foundation of SEO – this is the process of identifying relevant keywords and phrases that potential customers may use when searching for printing services. Alongside the use of keywords, ensuring that your website is well-structured and user-friendly is another important element of good SEO which means making it easy for visitors to navigate and find the information they need. Each page should have a unique and descriptive title tag that includes relevant keywords as well as high quality, keyword driven content. Local SEO is especially important for print businesses that target a specific geographical area. Lastly, always ensure your website is responsive – which means that it looks great and functions well for smartphone, tablets and desktop users alike. Having a mobile-friendly website is crucial for good search engine rankings. Along with the above, there are a host of other SEO tactics so employing the help of a digital marketing specialist who have expertise with printer websites is a great way to help market your business.
3. Be clear with your Content Marketing
Tied in with an SEO strategy is content creation. Creating valuable and shareable content helps to attract and engage your target audience. An accessible way of introducing this to printer websites is to develop a blog section and regularly publish informative articles, tips, tutorials, and industry news related to printing. This means you are not only regularly updating your website but this content also helps establish your expertise and encourages visitors to stay on your website longer, improving your search engine rankings. You can go one step further with this information by publishing it to your social media channels. This has the double benefit of creating backlinks to your website as well, which in turn also helps with SEO.
4. Get into Monitoring and Analysis
Regularly monitor your website’s performance using tools like Google Analytics and Google Search Console. Analyse your organic search traffic, keyword rankings, and user behaviour on your site. This data will help you identify areas for improvement and adjust your SEO strategy accordingly. If you don’t have the time or staff to set up and monitor this data, speaking to a specialist in digital marketing for printers will be a valuable investment and they will be able to help boost your online presence in a way that goes beyond having an attractive website.
5. Customisation and Personalisation are a Hot Trend
Personalised products have become increasingly popular, and print businesses can capitalise on this trend. Provide options for customisation and personalisation, such as personalised stationery, custom apparel, or customised packaging. Create an online design tool that allows customers to customise their prints easily. Promote these personalised options through your website, social media platforms, and targeted email campaigns. This approach adds value to your products and enhances the overall customer experience.
6. Interact with your Local Businesses and Create a Community
Educational workshops and print demos are a fantastic way to engage with your target audience and establish your expertise in the print industry. You could offer workshops on design principles, printing techniques, or print marketing strategies. In addition, providing hands-on demonstrations of different printing processes or inviting customers to tour your facility create interactive experiences which not only attract potential customers but also position your print business as a go-to resource for all their printing needs. You will build a memorable experience that can help potential customers feel invested in your business and their locality.
7. Leverage Social Media and Influencer Marketing
While print is a traditional medium, it can still thrive in the digital realm. As we talked about above, creating a community is just as important online as it is in real life for successful and multifaceted businesses. Using social media platforms such as Instagram, Facebook, and Pinterest can help to showcase your print projects, share behind-the-scenes content, and engage with your audience. Think about collaborating with influencers or micro-influencers in your niche to promote your print business to their followers. Another go to technique is running social media contests or giveaways to generate excitement and encourage user-generated content.
Flex4 OPS – Experts in Digital Marketing for Printers
If this list has inspired you and you’re ready to take some action towards marketing your print business, then get in touch with us. We are a print focused digital marketing and web to print software development agency. We know printers websites inside out and we know what to do to help make them a success. With our print industry specialist approach, you can be sure you’re in safe hands when it comes to marketing your print business.