We are in the middle of an era which is dominated by digital technologies. The evolution of almost every industry is being affected by digital advancements and the print industry is one of them. Contrary to what many people think, given the increase in online marketing and activity, print is still the 5th largest manufacturing industry in the UK today. In fact, it continues to play a crucial role in marketing, branding, and communication strategies for businesses worldwide. But to thrive in today’s fast-paced digital landscape, a print business needs to embrace digitalisation. Here we examine some of the compelling reasons why you should digitalise your print business and the various methods available to achieve this. 

Staying Relevant in a Digital World

With the majority of consumers relying on digital channels for information and communication, integrating digital tools and technologies into your print business is a no-brainer for staying relevant. In fact, it’s pretty much becoming an expectation for most. By implementing various technologies and strategies to streamline processes and enhance the efficiency of your print business alongside offering traditional methods, you can cater to a broader range of customer preferences and requirements. Let’s take a look at some of the technologies that could help move your print business forward.

Digital Printing Technology – inkjet or laser printers offer high-quality, on-demand printing capabilities. Digital printers eliminate the need for printing plates and allow for variable data printing, enabling customisation and quick turnaround times.

Web-to-Print Solutions – web-to-print software enables customers to submit print orders online through a user-friendly web interface. These solutions streamline the ordering process, reduce errors, and provide customers with instant price quotes and order tracking.

Automation and Workflow Software – automation software and workflow management tools help to streamline production processes, from order intake and job scheduling to file preparation and printing. Automated workflows reduce manual intervention, minimise errors, and increase productivity.

Online Storefronts and E-commerce Integration – integrating online storefronts or e-commerce platforms into your print business website means you can sell print products and services directly to customers. E-commerce integration enables seamless order processing, payment collection, and shipping, enhancing the overall customer experience.

Variable Data Printing (VDP) – utilising VDP technologies helps print businesses personalise printed materials with variable text, images, and graphics based on individual customer data. Personalised print campaigns increase relevance and response rates, driving higher ROI for both your business and your clients.

Digital Marketing and Online Presence – enhance your print business through digital marketing efforts and online presence through search engine optimisation (SEO), social media marketing, content marketing, and email campaigns. Digital channels expand your reach, attract new customers, and drive traffic to your online storefront.

Enhance the Efficiency and Productivity of your Print Business

Digitalising your print business streamlines workflows and processes, leading to increased efficiency and productivity. Automated systems for order processing, job scheduling, and inventory management can significantly reduce turnaround times and eliminate manual errors, allowing you to handle more projects with ease.

Cost Savings throughout the Business

Traditional printing methods often involve significant setup costs, especially for small print runs. Investing in digital printing technologies could eliminate some of the need for costly plates, setup time, and excessive material waste, resulting in lower production costs. Digital technology workflows also reduce labour expenses associated with manual tasks, leading to overall cost savings for your print business.

Market Expectations are Important

Consumers today expect customised experiences tailored to their preferences and interests. As discussed above, variable data printing allows your print business to personalise messages, graphics, and imagery in each printed piece. This level of customisation enhances the effectiveness of print marketing campaigns and strengthens customer engagement.

Quicker Turnaround Times and Improved Customer Experience

In a fast-paced print business environment, speed is often one of the most critical factors. Digital printing and printing technologies enable more rapid turnaround times compared to traditional methods, allowing you to fulfil orders quickly and meet tight deadlines. Whether it’s urgent marketing collateral or last-minute promotional materials, digitalisation empowers you to respond promptly to customer demands.

Environmental Sustainability for a Growing Consciousness

Digital printing is inherently more environmentally friendly than traditional offset printing methods. It produces less waste, consumes fewer resources, and eliminates the need for harmful chemicals used in plate processing. By reducing your carbon footprint and promoting sustainable practices, you can attract eco-conscious customers and differentiate your print business in the market. Additionally, printing technologies such as Web to Print and Workflow Automation mean fewer errors are made along the print journey, reducing waste and power.

Integration with Online Platforms

Digitalisation allows you to integrate your print business with online platforms and e-commerce channels, making it easier for customers to place orders, upload files, and track job progress remotely. An intuitive online interface enhances the customer experience and helps you grow long-term relationships with clients, driving repeat business and referrals.

Flex4 OPS – Print Business Technology at Your Fingertips.

We tell our clients, that digitalising their print businesses isn’t just about keeping up with technological advancements; it’s about future-proofing their businesses and unlocking new opportunities for innovation and growth. By leveraging digital technologies, you too can enhance efficiency and stay ahead of the competition in today’s digital-first world. Embrace the future of print by contacting us today to talk about how we can help.