We’ll be the first to tell you that the landscape of entrepreneurship can be rocky. From honing your offering to establishing who your target audience is, there are many challenges to face. As a print business, one of the most critical yet often underestimated elements of building a brand is choosing the right name.

You probably don’t need us to explain to you that your name is not merely a label for your business; it should be the essence of your venture encapsulated in one or a few words. It’s what distinguishes you in a crowded market, resonates with your target audience, and leaves a lasting impression. No pressure, right?

So, how does one embark on the journey of conjuring the perfect moniker for their enterprise? Let’s delve into the art of how to name your print business in 2024.

Reflect on your Brand Identity

It might sound like a no-brainer, but you wouldn’t believe how often people overlook the importance of this stage in the process of coming up with a business name. Before you start brainstorming names, it’s worth taking a moment to define your brand identity. What values, emotions and characteristics do you believe your print business embodies?

Consider your mission, vision, and the unique selling points of your products or services. For example, is one of your priorities as a print business to focus on sustainability and eco-friendly practices? Your name should align seamlessly with this identity, communicating to customers what your business stands for.

Be Clear about your Target Audience

We touched on this in the opening paragraph. By now, you probably have a good idea of who your target audience is, and a good business name should not only reflect your brand but also resonate with your target demographic.

Understanding who your ideal customers are, their preferences, and the language they use is crucial when thinking of the perfect name for your print business. Your name should speak directly to them, piquing their interest and creating a connection from the first encounter.

Appropriate research in this area is so important when coming up with the name for your print business.

Allow your Mind to Wander and be Free

Rather than trying to rush a decision on the name of your print business, with fixed ideas in your mind about how you’ll arrive at the right one, set aside dedicated time for brainstorming sessions, and don’t hold back.

Your creativity should be allowed to flow freely without any constraints initially. Write down every idea that comes to mind, no matter how unconventional or outlandish it may seem.

Don’t be inhibited or worry about any preconceived ideas of what sounds right or wrong, as this might block your stream of consciousness. Sometimes, the most unexpected concepts can lead to brilliant names.

Seek Inspiration Outside of Yourself

Just as you can allow your own stream of consciousness and creativity to flow, you can also draw inspiration from various sources such as mythology, literature, nature, or even random words that catch your attention.

A great idea here is to delve into the history of your industry or niche for inspiration and explore different languages for unique and meaningful words. Keep a running list of words, phrases, and concepts that resonate with you.

Consider Whether your Name Ideas are Brandable

Once you have a list of ideas for names, go through it to shortlist names that are easy to spell, pronounce, and remember. Avoiding overly complex or obscure words will prevent potential customers from becoming confused.

Your shortlist should contain names that are distinctive and can be easily recognised, which will go towards helping you build brand recognition over time.

Ask for Constructive Criticism

By this point, you will have shortlisted and refined your ideas down to a select few and it would be a great time to test your top contenders with a select group of friends, family, or potential customers to gauge their reactions.

Pay attention to their feedback and be open to refining your options further based on their input. A name that resonates positively with your audience is more likely to have a lasting impact.

Have Confidence in your Decision Making

We all have a gut feeling about our ideas. What feels right, what doesn’t. In the end, it’s your Business, and whatever you choose needs to feel like you can stand behind it confidently.

Ultimately, trust your instincts when choosing a name for your print business. It should feel right to you and resonate with your vision for your venture.

Don’t rush the decision; take the time to find a name that you’re genuinely passionate about and that encapsulates the essence of your brand.

Conduct Research Carefully and Remember the Legalities

Once you’ve compiled a list of potential names, conduct thorough research to ensure they are not already in use by other businesses, especially within your industry. Check domain availability as well – securing a matching domain with your chosen business name will be crucial for establishing your online presence.

Before finalising your business name, consult with legal experts to ensure it doesn’t infringe on existing trademarks or copyrights. It’s a personal choice but securing the legal rights to your name protects your brand from potential legal disputes in the future.

Flex4 OPS – Digital Marketing Success for Your Print Business

Remember, a great business name is more than just a combination of words; it’s a strategic asset that can elevate your brand and set you apart in the competitive marketplace. We understand that if you’re in the process of naming your print business then you’ll soon be looking at ways to promote it too. We have specialist expertise in digital marketing for print businesses and can be on hand to help you make those first steps toward creating a strong online presence. Get in touch to find out what the next step might look like for your business.