Many hotel chains could benefit greatly from creating a partnership with a print business. However, this is all too often a missed opportunity. For hotels looking to enhance their guests’ experience, increase revenue, and improve brand recognition, integrating with a print business could be the answer. Below, we explore why hotel chains could benefit from not only utilising printed materials more but also why the addition of a web2print storefront could dramatically improve their print spending margins.
Customised Printed Materials
Print businesses specialise in creating custom printed materials, such as brochures, flyers, menus, and business cards. By working with a print business, hotel chains can design and produce custom materials that reflect their brand’s image and values. Customised printed materials can create a unique and professional look for the hotel and help guests remember their experience. Not only that, customisation can be taken a step further and any business stationery can be adapted to the exact chain location plus any personal information such as staff names and contact details.
In-room Amenities
Hotels could benefit from print businesses by offering in-room amenities such as personalised stationery and notepads. These amenities can provide a sense of luxury and personalisation that guests will appreciate. Additionally, hotels can offer printed guides and maps of the local area, highlighting nearby attractions, restaurants, and events. This information can help guests navigate the area and enhance their experience. If a hotel chain has a close relationship with a print business, all types of print materials can be offered and the printer may be able to make suggestions for items that the hotel marketing team would not think of themselves.
Marketing and Advertising
Print businesses can help hotel chains with their marketing and advertising efforts. For example, hotels can partner with a print business to create custom banners, flyers, and posters to promote their hotel and services. These materials can be distributed throughout the hotel and in the local community to increase brand recognition and attract potential guests. Creating loyal relationships between businesses will always result in mutually favourable outcomes since both can recommend each other to their clients.
Revenue Generation
Integrating with a print business gives hotels an opportunity to generate additional revenue streams. Hotels can offer their guests customised souvenirs, such as T-shirts, mugs, and keychains, which can be printed on demand by the print business. Additionally, hotels could potentially offer printing and copying services to corporate guests for a fee, which could provide an additional source of revenue for the hotel.
A Print Storefront to Manage Margins
Finally, for hotel chains, the investment of web to print portals could mean the difference of thousands in savings per year. Sometimes called a web2print storefront or even shortened further to w2p, hotel chains are one of the businesses that could benefit most greatly from investing in this type of software. Providing the ability to manage their print products with the use of editable templates reduces the margin of error resulting in profit loss and also controls brand integrity more tightly since only people with access are able to edit and order print stocks. In addition, stock levels can be controlled and ordering can be triggered when stock levels reach a certain limit. This eliminates the risk of ending up with surplus to requirement or not enough. For businesses such as hotel chains, who have enormous requirements for printed materials, a web to print portal and a close relationship with a print business can dramatically reduce print overheads by getting the best deals on products and an improved print management system.
Flex4 OPS – Web to Print Portals – For the Future of your Business
At Flex4 OPS, we know that integrating with print businesses can provide many benefits for hotel chains. From customised printed materials to revenue generation and most importantly, an improvement in profits margins. We have over 15 years of experience in creating web to print software to help improve and streamline print processes not only for print businesses but also their clients. We’ve seen first-hand how print businesses can help hotels enhance their guests’ experience and improve their bottom line. Get in touch with our friendly UK based team to have an informal chat about how we could help your business.