Everything you ever wanted to know about web to print and how it can benefit your business.
Let’s start right at the beginning, with the decision that you’ve recognised all the benefits, both for you and for your clients, and you’ve decided to implement a web to print solution. Great news – you’ve taken the first step on a journey towards increased brand awareness, a higher profile, more customers, more orders, higher
Search Engine Optimisation. SEO. The Holy Grail. How to get found on the internet. As we’ve said before, you can have the best web site in the world … but if no-one ever finds it … So what actually is it? We’ll start by asking you some questions: Have you ever tried to find your
For the technology to flourish and be a genuine “win-win”, it must work for the client and for the printer. It’s no use in the long run if one side of the equation benefits and the other side doesn’t, so let’s look at each in turn and see if we have the “win-win” that we’re
We’ve talked a lot about how the web to print solution should function for the user, and we’ve touched on some aspects of how the web site should be designed. What we’ve not covered until now is how to manage the content of the website, how to update products and prices, how to review orders,
We’ll now introduce three new terms which we hope will further shed light on the whole web to print world, namely B2Client, microsite, and Storefront. B2Client We’re already familiar with B2B and B2C, and perhaps to a lesser extent C2C (Consumer to Consumer, e.g. EBAY). When thinking about selling print to specific clients with their
Building on our article on eCommerce, let’s highlight the fundamentals of an effective web to print eCommerce platform. It will provide each client with a private branded area, based on a secure login, where they will gain access to previously agreed products and prices. Unless they have administrative access, they will only be able to
When choosing the most appropriate web to print software, UK printers may be surprised to learn how helpful the OPS ordering interfaces can be to their customers. As a simple example, look at Flexpress’s high-resolution printed PVC banners for outdoor use. If the customer is not sure what size they can afford to choose, they
You may have already heard about web to print software in the UK – but do you know how it can benefit your print operation? One particular benefit for businesses is that web to print software can help with print material design by providing useful templates. This facilitates a more efficient business, increases quality and
Web to print software, sometimes shortened to Web2Print, refers broadly to practices and technologies that allow printers to operate via online technologies. Typically, these print e-commerce systems allow customers to place orders online and enable printers to deliver them seamlessly, cost-effectively and to the right quality level. Simply put, the more a printer can invest
Last time around we posed the question, is web to print all that it’s sometimes cracked up to be? A key fact underpinning this question is this – how can any on-line service ever avoid falling into a “red ocean” of hyper-competition inevitably leading to falling margins in an attempt to secure market share? The