This is an interesting topic, largely because it’s assumed that everyone knows what eCommerce is, and that there isn’t much to say about it. Right? Wrong! Getting your print eCommerce working correctly is pivotal to effective customer segmentation and maximising order quantities and values. Let’s see how. What’s eCommerce? We’ll start with the simplest possible
Let’s start with a few home truths: it doesn’t matter how brilliant your web site is if no-one ever finds it it doesn’t matter how quickly they find it if they take one quick look and then move on it doesn’t matter how long they stay on your site if they don’t do anything positive
“We all do small print jobs in order to keep the client for the big jobs …” Does that ring true? In our experience it’s a fundamental reality of the print business – whether online or offline. There’s a lot more than initially meets the eye in that statement. From the printer’s perspective, there’s the
We’re familiar with B2C and B2B, and we’ve agreed that while they serve a purpose they don’t comprehensively describe the various ways in which print is sold on-line. But before we introduce new terms that will move us in the right direction, let’s take a step back and think about what’s actually going on when
When choosing the most appropriate web to print software, UK printers may be surprised to learn how helpful the OPS ordering interfaces can be to their customers. As a simple example, look at Flexpress’s high-resolution printed PVC banners for outdoor use. If the customer is not sure what size they can afford to choose, they
You may have already heard about web to print software in the UK – but do you know how it can benefit your print operation? One particular benefit for businesses is that web to print software can help with print material design by providing useful templates. This facilitates a more efficient business, increases quality and
Ecommerce is big business. Figures from Invesp claim that ecommerce sales are growing by 10% each year in the US alone, and 19% worldwide, proving that consumers are not looking to turn away from online shopping anytime soon. As a print business, there are many benefits to be gained through creating an online web store
Web to print software, sometimes shortened to Web2Print, refers broadly to practices and technologies that allow printers to operate via online technologies. Typically, these print e-commerce systems allow customers to place orders online and enable printers to deliver them seamlessly, cost-effectively and to the right quality level. Simply put, the more a printer can invest
First of all a very Happy New Year to all of our clients and readers. In last month’s article we started to look at the problem of protecting margin in an on-line environment. When there is no direct human interaction, the ordering and delivery process is all automated, the customer service and training is largely
Last time around we posed the question, is web to print all that it’s sometimes cracked up to be? A key fact underpinning this question is this – how can any on-line service ever avoid falling into a “red ocean” of hyper-competition inevitably leading to falling margins in an attempt to secure market share? The