Habitually, at this time of year discounting has always been at the forefront of any retailer’s mind, if not just for Black Friday and the long standing tradition of Boxing Day sales. As previously discussed in our article, “Black Friday 2020 – The Headline Predictions” we discussed how discounting period is becoming extended. In recent
Whether you prefer to source the earliest days of print as handprints being used to create pattern on prehistoric cave walls; or prefer your definition of the invention of print to the invention of paper in 105AD – the same fact remains – print has been invaluable to humans since time immemorial. Why Is Print
Black Friday, 27 November 2020, is sure to be different to the Black Fridays we have known in previous years. With the US elections and the coronavirus pandemic, 2020 has been a year like no other. The need to be able to shop online is becoming all the more prevalent for customers across the globe.
It’s a term that’s bandied around quite a lot these days, but it’s not always totally clear exactly what Web to Print actually means. If you ask ten different printers or graphic designers ‘What is web to print?’, you’re likely to get ten slightly different answers. A Brief History Printers have been selling online for
In our previous blog, What Is Happening To Print Ecommerce in 2020?, we discussed how printer ecommerce had been growing exponentially due to the Covid-19 pandemic. What does this mean for traditionally the busiest quarter of online retail this year? We will provide an insight into the current trends in ecommerce, where we think the
There has been a lot of talk recently about using augmented reality to enhance the customer experience and to bring a digital element to printed material, but what’s the use of augmented reality in print? What is Augmented Reality? Augmented reality can be loosely defined as imposing sensory elements over a real world environment that
In our blog article, Will Print Ecommerce Be The New ‘Normal’ After Lockdown?, we discussed how print eCommerce had changed to meet the increasing demands of customers to shop online during lockdown and whether this trend was likely to continue post lockdown. What Is Happening In The Wider Economy? In the Office for National Statistics
The Coronavirus lockdown measures have led to an inevitable move from face to face meetings to the utilisation of technology to keep the world ticking along. Many business that were deemed to be non-essential by the government have taken this opportunity to look into what changes they could make to their current business practices to
At the moment it feels very much as if we are all poised to see what happens next. Over the past several weeks, the UK has found itself moving in ever changing circles through what is possibly an unimaginable situation – unless of course you like to read a lot of Orwell or Huxley! There
A key feature on a print eCommerce website build using OPS is that it offers print businesses the opportunity to build a comprehensive online print catalogue. This can include a page on your website promoting any product or service your business provides, including imagery and a text description alongside the ability to purchase a product