Category: Web2Print

The latest innovations and news from the web2print world.

The Web2print market

We’re familiar with B2C and B2B, and we’ve agreed that while they serve a purpose they don’t comprehensively describe the various ways in which print is sold on-line. But before we introduce new terms that will move us in the right direction, let’s take a step back and think about what’s actually going on when

How to protect and even increase margin using on-line technology like web to print – chapter 1 “Introduction”

First of all a very Happy New Year to all of our clients and readers. In last month’s article we started to look at the problem of protecting margin in an on-line environment.  When there is no direct human interaction, the ordering and delivery process is all automated, the customer service and training is largely