Gertrude Stein wrote in her poem Sacred Emily “Rose is a rose is a rose is a rose”, a comment on how a name does not define an existence. However, the name of your business to clients and prospective clients is very important indeed. If you are starting your own business or considering a business
Client portals, or private branded storefronts, offer a wealth of benefits to printers and businesses that need efficient web2print procurement systems. What Are Private Branded Storefronts? Digital storefront software provides a private online environment for your employees or customers to log into to ‘purchase’ print products. Web to print portals can be configured to provide
We all know that printers provide marketing materials such as flyers and banners for their customers, but what about marketing for printers themselves? Often in the rush to get the job done marketing can be the furthest thing from a printer’s mind when they are considering the day to day business but marketing your business
Whilst people often mention the benefits of web to print in general, the specific benefits offered by print ecommerce often get lost in the background. The following article outlines the advantages of using a highly functional print eCommerce website and how it helps generate increased revenues and improves customer service simultaneously. Building Your Reputation Your
Habitually, at this time of year discounting has always been at the forefront of any retailer’s mind, if not just for Black Friday and the long standing tradition of Boxing Day sales. As previously discussed in our article, “Black Friday 2020 – The Headline Predictions” we discussed how discounting period is becoming extended. In recent
Whether you prefer to source the earliest days of print as handprints being used to create pattern on prehistoric cave walls; or prefer your definition of the invention of print to the invention of paper in 105AD – the same fact remains – print has been invaluable to humans since time immemorial. Why Is Print
Black Friday, 27 November 2020, is sure to be different to the Black Fridays we have known in previous years. With the US elections and the coronavirus pandemic, 2020 has been a year like no other. The need to be able to shop online is becoming all the more prevalent for customers across the globe.
It’s a term that’s bandied around quite a lot these days, but it’s not always totally clear exactly what Web to Print actually means. If you ask ten different printers or graphic designers ‘What is web to print?’, you’re likely to get ten slightly different answers. A Brief History Printers have been selling online for
In our previous blog, What Is Happening To Print Ecommerce in 2020?, we discussed how printer ecommerce had been growing exponentially due to the Covid-19 pandemic. What does this mean for traditionally the busiest quarter of online retail this year? We will provide an insight into the current trends in ecommerce, where we think the
There has been a lot of talk recently about using augmented reality to enhance the customer experience and to bring a digital element to printed material, but what’s the use of augmented reality in print? What is Augmented Reality? Augmented reality can be loosely defined as imposing sensory elements over a real world environment that