Web to print platforms are now an essential part of modern print operations. Allowing customers to customise products, approve designs and place orders online leads to faster workflows and fewer errors. However, simply adopting new software doesn’t guarantee better results. Like with any business operation, it’s important to measure how the system is improving performance. This is where web to print KPIs can track the real impact.
By monitoring the right metrics, print businesses can identify areas for improvement and ensure they are getting the most value from their print software.
Why KPIs Matter To Web To Print Projects
Without defined KPIs it can be difficult to see the real impact of web to print software. A new platform can look impressive on the surface, but that doesn’t mean it’s actually resulting in higher revenues.
One of the key features of web to print platforms is automation. Many tasks such as artwork checks, entering customer details and payment processing should be happening automatically within the system. KPIs can help measure how much time new automation is saving and how efficiently workflows are operating.
Another important KPI is to gauge the return on investment. There are varying costs involved in implementing a web to print solution – including anything from licence costs to training and extra web development. Measuring factors such as increased order volume, reduced processing time, and lower error rates helps determine whether the investment in print software is delivering real value.
KPI 1 – Customer Adoption Rate
The first thing to measure after launch is how many customers are actually using it. Even the best web-to-print platform won’t deliver value if customers continue to place orders through traditional channels, such as email or phone calls. In many cases, printers will see a gradual transition as some customers may be hesitant, particularly long standing customers who have been reliant on speaking to you directly. Clear navigation, simple tools, secure checkout and sometimes some training can make a big difference.
KPI 2 – Online Order Volume
If your web to print system is working effectively, you should typically see an increase in orders placed online. As customers become more familiar with the system they should be becoming reliant on it for placing repeat purchases, taking pressure off manual admin. If online orders don’t increase, it could be that you need to do a better job of promoting it to customers.
KPI 3 – Order Processing Efficiency
Traditionally, print ordering required several layers of manual steps, including checking artwork, confirming print specifications and communicating with customers to resolve any issues or update on workflow. Many of these tasks should become automated, and by measuring how long it takes for an order to become production ready you can ensure you are delivering improvements.
KPI 4 – Customer Satisfaction
Whilst operational improvements are important, overall customer experience is key. A web to print system should make placing orders straightforward and convenient. A key indicator of customer satisfaction is repeat ordering, but gathering customer feedback also provides valuable insights.
KPI 5- Revenue Growth
The main reason why any print business invests in web to print technology is to generate more revenue. Tracking revenue growth will allow business owners to see what income is directly linked to the new system. This includes both new customers who have found your business online and existing customers who regularly place orders. The system should also allow for upselling opportunities such as adding special finishes or thicker paper stocks.