Article updated June 2018 Let’s start by agreeing what to call it shall we? Is it Web to Print? Or Web2Print? Or even W2P? Or any combination of all of the above? Well, as far as we’re concerned it’s all of them, and as there’s no agreed standard, it doesn’t really matter. Probably best if
Evolving your website marketing and web to print strategy
Introduction to the series In a series of articles over the coming months, we’ll be covering a range of topics starting with Website Marketing and ending with Web to Print Storefronts, with a variety of subjects in between. Our intention is to provide you with a wide span of information, enabling you to make rapid
SEO means Seeking Every Opportunity!
Running a busy web to print business takes a great deal of time and energy. So much so that the dark art of Search Engine Optimisation (SEO) is not a discipline to which you can possibly devote the time it takes to stay abreast of all the latest developments, no matter how crucial effective SEO
Temptations of Templates
Is it urgent, or is it important? We all know how easy it is to become swamped by the avalanche of administrative tasks which plague every business owner every day, making it difficult to take the time out to explore those very aspects of our day to day business which might significantly reduce the volume
Starting a blog for your print business
There is strong evidence that a blog is one of the best attraction strategies for your print business. In fact, according to Hubspot – 57% of businesses have acquired a customer through their blog. If you require help with your blogging – remember that blog content generation is just one of the many online marketing
The Printers Guide to SEO
The major search engines Google and Bing are excellent sources of visitors to your website. Google in particular is able to provide enough visitors, enquiries and sales to sustain most print businesses and make their website a worthwhile investment so it is essential that you pay attention to SEO. SEO or search engine optimisation is
3 social media tips for printers
In any 20 minute period, up to 1,000,000 links are shared on Facebook. There are many many more facts like this which reinforce what a juggernaut social media has become. Facebook, Twitter, LinkedIn, Google+, Stumbleupon, Foursquare and others – the web is now driven by social. Near enough everyone is on Facebook or Twitter whether
Should I opt for a web to print storefront or a complete web to print solution?
There is a great deal of confusion in the web to print software market, particularly amongst printers that are looking to adopt web to print functionality for the very first time, as to what exactly is the difference between a web to print storefront and a complete web to print setup. Today we will tackle
How to harness your offline business to grow your online presence
Here at OPS, we work with printers to help them take advantage of the opportunities presented by the internet. The world wide web opens up a wealth of new avenues to explore; target new customers, better serve existing clients and increase awareness of your business. Growing your online presence is going to become increasingly more
What’s the makeup of a good website?
A website is quite obviously an essential ingredient in your web to print strategy. Understanding what makes up a good website is therefore important if you are going to take your print business online and succeed. The thought process most people go through is as follows: “Does it look pretty? Great, I’ve got a website…now