Case Studies

Print2Day

Background

Based in Kent, Print2Day represents a new online brand, aimed at taking advantage of the growing online marketplace for print services.

The brief was to design a new website using a highly colourful design with a fun feel.

The site went live in May 2010 and, utilising Flex4 to provide "printer specific" search engine optimisation, it has already starting to generate visitor traffic, with the first online order being taken within a month of the website's operation. 

 

 

Modules Used

  • Product Catalogue
  • Price Calculator
  • Online Orders
  • Customers & Orders
  • Administration Console
  • Search Engine Optimisation 
 

Print Republic

Background

Before implementing the OPS solution, Print Republic had already gained experience of selling print products online. However, they were unable to achieve their online objectives with their existing website developer.

As a result they selected Flex4 to re-develop their website using the OPS solution. During this process care was taken to protect the sites existing search engine ranking position that has been achieved as a result of ongoing search engine optimisation work. As a result, the new OPS solution started generating large numbers of online orders very shortly after going live.

Since then Print Republic have been working closely with Flex4 to develop enhancements aimed at maximising the revenue generated by the website from both new and existing clients.

Print Republic have also invested in the Print Partner package to enable them to offer website solutions to their clients and a number of orders have already been taken.



Modules Used

  • Product Catalogue
  • Price Calculator
  • Online Orders
  • Customers & Orders
  • Administration Console
  • Search Engine Optimisation
  • Print Partner 


Indigo Press

Background

Indigo Press is a highly successful print business, which sells both directly to end-clients and through a network of trade printers.

Having researched the Web2Print marketplace, they selected the OPS solution from Flex4. One of the reasons for this decision was that no other supplier could offer a complete package including website development, e-commerce experience, a specialist print solution and search engine optimisation. This combination was seen as an essential in order for Indigo to achieve their online business objectives.

The solution went live in June 2010, and [the] Indigo's management team is working closely with Flex4 to specify further enhancements to the OPS solution in order to maximise the benefits of their investment.

Indigo_250.jpg

Modules Used

  • Product Catalogue
  • Price Calculator
  • Online Orders
  • Customers & Orders
  • Administration Console
  • Search Engine Optimisation 

Write Click Print

Background

The Write Click Print website was developed to support a new business initiative by an existing print business located in the south-east.

The site is aimed at providing online services in support of the self-publishing marketplace and the OPS solution, along with ongoing search engine optimisation, was identified as the ideal solution to assist in launching the new range of services.




Modules Used

  • Product Catalogue
  • Price Calculator
  • Online Orders
  • Customers & Orders
  • Administration Console
  • Search Engine Optimisation 

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Reg Office: 11-15 Betterton Street, Covent Garden, London, WC2H 9BP. Reg in England & Wales, No 05056764
Telephone
0800 756 1443
Helping printers broaden their horizons
Selling Print Online
Better Customer Service
Improved Efficiency
Generate New Business

The OPS provides a range of flexible options to allow you
to sell print products and services effectively online.

OPS capabilities:

Product catalogue display
Template system
Price calculator
Shopping cart
Secure online ordering
Artwork upload

Improved online services and information access, makes it easier
for clients to place repeat business with you.

OPS advantages:

24 x 7 Access to Information
Easy to use
Faster turnaround
Online pricing or enquiry tools
Access to own account information
Easy re-ordering for account clients

By improving marketing, enquiry, quotation and print management
processes the OPS helps you improve internal efficiencies & reduce costs.

OPS productivity tools:

Website update management
Enquiry and quotation tools
Artwork upload system
Customer and order management
Administration dashboard

The OPS is backed by proven search engine marketing techniques to ensure high online visibility and the successful generation of visitors, enquiries and new business.

OPS business generation:

Search engine optimisation
Google Adword campaigns
Online directories
Email campaigns
Visitor activity analysis

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